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Field notes from running cold outbound at scale.

Everything we've learned sending millions of emails on behalf of freelancers and agencies targeting local SMBs. No fluff, no "hope this email finds you well." Real templates, real data, real rules.

FeaturedJan 14, 2026 · 9 min read

The local B2B cold email playbook that replaced our sales team

A field-tested playbook for running cold outbound to local businesses: how to pick an ICP, find verified contacts, write a first email worth replying to, and keep deliverability intact at scale.

Read the playbook

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