How many dentists are there in Toronto?

Roughly 1,955 dentists are listed on Google in Toronto. About 35% of them have no website at all (these are the highest-priority prospects for a new web designer). The remaining ones average a Lighthouse score of 41 out of 100, well below the 70+ where Google starts rewarding ranking.

What should I send in the first cold email?

Three angles work well for this niche. 'Saw your 4.8 rating across 230 reviews. Your site doesn't have online booking yet, which is the single biggest converter for searches at 11pm.' 'Compared your site to [3 local competitors]. They each have a 1-page version with treatments + a booking widget. You have a PDF.' 'Mocked up a 1-page version of your site with online booking baked in. 5 minutes to look?' Pick whichever is most truthful for the specific prospect.

Is the data on this page live?

The pain-point copy is hand-written. The prospect counts and Lighthouse averages are refreshed weekly from Google Places and Pagespeed. The 10 sample prospects below are pulled live from our No-Website Finder when you visit, so they're as fresh as Google itself.

Toronto, Canada

dentists in Toronto without a website.

Toronto dentists have thick competition from corporate chains. Independent practices win on personality but their sites look identical to the chains.

1,955

dentists listed on Google

35%

no website at all

avg Lighthouse score (of those that do)

3 cold-email angles that work for dentists in Toronto

1
'Saw your 4.8 rating across 230 reviews. Your site doesn't have online booking yet, which is the single biggest converter for searches at 11pm.'
2
'Compared your site to [3 local competitors]. They each have a 1-page version with treatments + a booking widget. You have a PDF.'
3
'Mocked up a 1-page version of your site with online booking baked in. 5 minutes to look?'

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Frequently asked

How many dentists are there in Toronto?
Roughly 1,955 dentists are listed on Google in Toronto. About 35% of them have no website at all (these are the highest-priority prospects for a new web designer). The remaining ones average a Lighthouse score of 41 out of 100, well below the 70+ where Google starts rewarding ranking.
Why dentists in Toronto specifically?
Toronto dentists have thick competition from corporate chains. Independent practices win on personality but their sites look identical to the chains.
What should I send in the first cold email?
Three angles work well for this niche. 'Saw your 4.8 rating across 230 reviews. Your site doesn't have online booking yet, which is the single biggest converter for searches at 11pm.' 'Compared your site to [3 local competitors]. They each have a 1-page version with treatments + a booking widget. You have a PDF.' 'Mocked up a 1-page version of your site with online booking baked in. 5 minutes to look?' Pick whichever is most truthful for the specific prospect.
Is the data on this page live?
The pain-point copy is hand-written. The prospect counts and Lighthouse averages are refreshed weekly from Google Places and Pagespeed. The 10 sample prospects below are pulled live from our No-Website Finder when you visit, so they're as fresh as Google itself.