Free Cold Email Templates for Web Designers (24+ Scripts)

Hi {{firstName}},

Searched "{{niche}} {{city}}" today. {{businessName}} shows up on Maps, but the listing has no website. That means anyone clicking through to learn more sees nothing.

I sketched a 1-page version - hero, services, contact, booking. 5 minutes to look?

Reply 'yes' and I'll send the link.

{{senderName}}

Hi {{firstName}},

Ran a quick audit on {{businessUrl}} this morning. Three things stand out:

- {{specificIssue1}}
- {{specificIssue2}}
- {{specificIssue3}}

Each one's a 1-2 day fix. Want the full audit + a one-page rebuild option? No charge to look.

{{senderName}}

Hi {{firstName}},

I sketched a 1-page version of a new site for {{businessName}} - hero, services, social proof, contact CTA. 10 minutes from your Google listing, so it's directional, not final.

Worth a 5-minute look?

Reply 'yes' and I'll send the preview link.

{{senderName}}

Note: Highest-converting angle when paired with our /tools/mock-preview generator.

Hi {{firstName}},

Saw your 4.{{rating}} rating from {{reviewCount}} patients - rare in dentistry. But your site doesn't have a booking widget, and 70% of new-patient inquiries now happen between 7pm and midnight.

I drafted a 1-page version with online booking baked in. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

{{competitorName}} added online booking to their site in March. Their first-page Google rank for "{{niche}} {{city}}" jumped 4 spots over the next 60 days.

Yours is at #{{currentRank}}. I drafted a version of your homepage that closes that gap. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

Searched "emergency plumber {{city}}" today. {{businessName}} ranks #{{currentRank}} on Maps but the listing has no website. That means callers can't see your service area, your hourly rate, or whether you do same-day calls.

A 1-page site fixes all three. 5 minutes to see what it'd look like?

{{senderName}}

Hi {{firstName}},

Your reviews say you respond fast - "showed up in 40 minutes" appears 3 times in the last month. But your site doesn't mention response time anywhere.

A simple "30-min emergency callout {{city}}" banner above the fold doubles booked calls in this niche. I sketched one. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

Reviewed {{businessUrl}} this morning. Your firm's intake form has 14 fields, including 'Have you been involved in a previous case?' as a first question.

That form is the single biggest lead leak. Cutting it to 4 fields (name, email, phone, brief description) typically doubles qualified inquiries within 30 days. The disqualification questions can move to the consultation call instead.

I sketched a 4-field version, plus a primary practice-area page for {{practiceArea}} that would compete for "{{practiceArea}} attorney {{city}}" SEO. Want to see?

{{senderName}}

Hi {{firstName}},

Your firm lists 12 practice areas on the homepage but only has 3 dedicated pages. The other 9 leak Google ad spend - someone searching "{{practiceArea}} attorney {{city}}" lands on your generic homepage instead of a page that ranks.

I drafted a content map that fills the gap. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

Saw {{businessName}} on Uber Eats and Deliveroo. Both take 30% per order. A direct-order page on your own site costs $0 per order after build, and the customer experience is yours to control.

I mocked one up using your menu and photos. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

Your menu is a PDF on {{businessUrl}}. Google can't index PDF text well, so anyone searching "{{specialDish}} {{city}}" never finds you.

A real HTML menu page lifts SEO and lets you swap dishes in seconds. I drafted one from your current PDF. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

Tested your listings page on mobile this morning. 6.2-second load time. Mobile buyers bounce at 3 seconds, so most of your search traffic never sees a single listing.

A static page-per-listing fixes it (1-second loads, perfect mobile, indexable). I drafted a sample. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

You have 0 neighborhood pages. {{competitorName}} has 27, ranking #1-3 for "best neighborhoods in {{city}} for {{demographic}}". That's 27 lead-magnets quietly converting buyer searches into agent leads.

I sketched a 5-page neighborhood pilot. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

Saw {{reviewCount}} 5-star reviews mentioning your stylists by name. But your site has no online booking - clients have to call, and 60% of salon bookings now happen on weekend evenings when no one's at the desk.

I drafted a version with booking baked in. 5 minutes to look?

{{senderName}}

Hi {{firstName}},

You serve {{neighborhood}} but you don't have a page about it. {{competitorName}} does, and they rank #1 for "{{tradeService}} {{neighborhood}}".

5 service-area pages typically capture 3-5 extra leads per week in your trade. I drafted the first one. 5 minutes to look?

{{senderName}}

Hi {{firstName}}, sketched a quick redesign of {{businessUrl}} from your Google listing - want the link?

Hi {{firstName}}, ran a 60-sec audit on {{businessUrl}} - 3 quick wins. Send the report?

Hi {{firstName}}, you're on Google Maps but no site links from your listing. Sketched a fix - want it?

Bumping this in case it got buried. Mockup link's still live - {{mockupLink}}.

{{senderName}}

Note: Send exactly 4 days after the first email. No more than 3 follow-ups total.

Hi {{firstName}},

Last one from me. Three options:

1. The mockup looks right and you want it built - reply '1'.
2. It's the wrong direction - reply '2' with what you'd want different.
3. Not the right time - reply '3' and I'll archive.

Either way, I'll stop emailing after this.

{{senderName}}

Note: The 1/2/3 close pattern works because it costs the prospect 5 seconds. Most who haven't replied actually want the build.

Hi {{firstName}},

Built a site for {{competitorName}} last quarter. Their inbound calls went from {{beforeCount}}/week to {{afterCount}}/week within 60 days.

{{businessName}} is in the same niche, similar size, similar Google rating. The same approach should work. Want a 1-page sketch?

{{senderName}}

Note: Only use this when you actually have a comparable case study. Anchor to a real number.

Hi {{firstName}},

That's a 1-page mockup of a new site for {{businessName}}. 10 minutes from your Google listing.

If it's directionally right, reply 'yes' and I'll quote.

{{senderName}}

Note: Subject line being just the mockup URL is unusual enough to get the open. Only works if your domain has good sender reputation.

Hi {{firstName}},

Ran a 6-point audit on {{businessUrl}} this morning. Summary:

1. HTTPS: {{httpsStatus}}
2. Mobile load time: {{loadTime}}s (Google's target is under 2.5s)
3. Page title: {{titleLength}} chars (40-60 is the sweet spot)
4. Meta description: {{metaStatus}}
5. Booking / contact CTA: {{ctaStatus}}
6. Social proof: {{proofStatus}}

Each one's a 1-2 day fix. Want the full report (PDF) and a quote for a one-page rebuild?

{{senderName}}

Note: Run our /tools/website-audit to fill in the variables before sending.

Hi {{firstName}},

{{commonContactName}} mentioned you might be ready to refresh {{businessName}}'s site. I built theirs last year - here's the link: {{caseStudyLink}}.

Happy to mock up a 1-page version of yours so you can see what it'd look like before any commitment. 5 minutes to start?

{{senderName}}

Note: Highest reply rate of any template - but ONLY if {{commonContactName}} is real and would back you up.