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Free: Which City x Niche Has the Weakest Websites?
A single heat-map view of where local SMB websites are weakest. For each city x niche cell we surface the share of businesses with no website at all and the average Lighthouse score for those that do. The darker the cell, the bigger the redesign opportunity for an agency that can ship a clean site in a week. Click any cell to drill into 10 real prospects in that pocket.
| Niche | New York | Los Angeles | Chicago | London | Manchester | Toronto | Sydney | Paris | Madrid | Berlin |
|---|---|---|---|---|---|---|---|---|---|---|
| dentists | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 | 35% LH 41 |
| plumbers | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 | 62% LH 38 |
| law firms | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 | 18% LH 44 |
| restaurants | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 | 28% LH 36 |
| real estate agencies | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 | 15% LH 46 |
Hottest cell
plumbers in New York
62% have no website at all, avg Lighthouse 38/100 for those that do. NYC plumbers split between huge boroughs and yet most have one-page sites with a phone number and nothing else. Service-area pages alone unlock 5-borough SEO.
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