Playbook gratuit · Sans inscription · 6 clusters · 5 outils
Comment lancer une agence web (playbook gratuit)
Le playbook en 6 clusters pour lancer une agence web en 2026 : trouver des clients, choisir une niche, ecrire des emails a froid qui obtiennent des reponses, fixer ses tarifs, choisir ses outils. Gratuit, sans inscription.
Six clusters, six pages
- 1Cluster B: Find clients
How to find clients for your web design agency
11 channels for finding web design clients ranked by ROI, plus a free tool that shows you 10 local businesses without a website right now.
Lire le cluster - 2Cluster C: Pick a niche
How to pick a niche for your web design agency
Decide which niche your web agency should serve. 12 verticals scored by demand, price-per-site, and competition. Free quiz included.
Lire le cluster - 3Cluster D: Cold email
Cold email for web designers: scripts that actually book meetings
Cold email templates that have booked real meetings for web designers. Sorted by niche and angle. Free, copy-paste ready.
Lire le cluster - 4Cluster E: Pricing
How much to charge for a small business website
Real pricing data for one-page sites, multi-page sites, and retainers. Anchored to local SMB budgets across US, UK and EU markets.
Lire le cluster - 5Cluster F: Toolkit
The web agency toolkit: tools we'd use again
The exact stack for a one-person web agency: prospecting, cold email, design, dev, hosting and analytics. Free tier on every category.
Lire le cluster
Outils gratuits utilises ici
Website Health Check
Score any business website on clarity, mobile, proof, CTA and trust. Free, no signup, instant results.
Email Verifier
Check syntax, MX records, disposable domains and catch-all in one click. Free, unlimited, no signup.
Subject-line Scorer
Grade cold email subjects on spam triggers, length and predicted open rate. Free, client-side, nothing stored.
ICP Canvas
Build your Ideal Customer Profile with an 8-box canvas. Export as printable PDF. Free, no signup.
No-Website Finder
Pick a city and a niche. Get 10 real local businesses that have no website. Free, no signup, real Google data.
Web Agency Niche Picker
6-question quiz that recommends 3 profitable niches for your web agency, based on your skills, region and deal size.
Cold Email Template Library
24+ vetted cold-email templates filterable by niche, angle and length. Copy-paste ready, with personalization tokens.
Niche Profitability Map
Heat map of weak-website rates across 5 niches and 10 cities. The higher the no-website rate, the bigger the opportunity for a new web agency.
Mock Site Preview Generator
Paste a business name + city. Get an AI-generated mock website you can send the prospect as a cold email teaser.
Questions frequentes
Peut-on vraiment lancer une agence web sans clients ni portfolio ?
Oui. Le chemin le plus rapide est la prospection locale vers des entreprises qui n'ont pas encore de site web. Avec une niche ciblee, un mini-site personnel et 50 emails personnalises par semaine, la plupart des freelances signent leur premier client en 30 a 60 jours.
De combien d'argent ai-je besoin pour lancer une agence web ?
Presque rien. Le palier gratuit de chaque outil necessaire (Figma, Vercel, Plausible, Gmail, Prospea) couvre les 3 a 6 premiers mois. Le vrai investissement, c'est du temps : 10 a 15 heures de prospection par semaine pendant 90 jours.
Qu'est-ce qui compte le plus au demarrage ?
La niche et la qualite de la prospection. Une verticale ciblee (dentistes, plombiers, restaurants...) permet d'ecrire des emails qui evoquent un point de douleur sectoriel des la premiere ligne. Les emails generiques obtiennent 1 a 2 % de reponses ; les emails nichees, 8 a 15 %.
Combien de temps avant de pouvoir quitter mon emploi ?
Comptez 9 a 12 mois entre le premier email a froid et 5 000 EUR/mois en retainers. C'est 10 a 15 clients en retainer a 300-600 EUR/mois, plus un flux regulier de projets unitaires. Le calcul fonctionne ; c'est la patience qui est le plus dur.