Prospecting
Prospea (this site): finds local SMBs without websites, enriches verified emails, generates personalized site previews. 20 leads/month free.
Apollo / Clay: alternatives, better for B2B SaaS than local SMB.
Google Maps + a spreadsheet: free, slow, works.
Cold email
Instantly / Smartlead: cold-email sending platforms with inbox warmup. $30-$100/mo.
Lemlist: a bit pricier but stronger personalization features.
Plain Gmail with a tiny tracker (Mailtrack, free): fine for the first 50 sends/week.
Design
Figma: the standard, free for solo. Use it for both wireframes and full mockups.
Penpot: open-source alternative if you avoid SaaS.
Build / dev
Framer / Webflow: visual builders, fastest path to client-editable sites. $20-$40/mo per site.
Next.js + Tailwind: code path, lower long-term cost, higher ceiling.
WordPress + a clean theme: still 40% of the SMB market for a reason.
Hosting and ops
Vercel / Netlify: free for small sites, scales painlessly.
Cloudflare Pages: free tier is generous, great DX.
Analytics and proof
Plausible / Simple Analytics: privacy-friendly, $9-$19/mo per site, easy to share with clients.
Google Search Console + Lighthouse: free, every client should have it.
Free utilities (ours)
Website Health Check: score any site in 10 seconds.
Email Verifier: check any address (MX, disposable, catch-all).
Subject-line Scorer: grade cold-email subjects.
ICP Canvas: 8-box ideal-customer-profile template.
No-Website Finder: 10 real local prospects in seconds.
Niche Picker: which niche fits your skills.
Cold Email Template Library: 24+ vetted templates.